Bitcoin and Its Decentralized Marketing Team: The Road to Mainstream

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Bitcoin has no central authority. As a decentralized grassroots movement, it depends on its users for marketing. What Bitcoiners can do to help the cryptocurrency gain popularity.

In the past, Bitcoin relied on a higher-level marketing tool: its course. After all, the cryptocurrency has been the best performing asset in human history with several million percent price growth over the past ten years . This of course attracts enthusiasts and adventurers alike.

But if the price is just not going through the roof, or if the currency is even in the bear market, the happy news of digital money rarely penetrates the surface of the mainstream. Logically, not everyone has the time to deal with the weal and woe of a possibly global paradigm shift at the root of human cooperation. In order to dispel prevailing errors about BTC and Co., one thing is needed above all: Motivated Bitcoiners who take on the role of the marketing team.

The media world plays a special role. Podcasts, articles and YouTube content are ideally suited to educate interested readers and listeners about the pros and cons of digital money.

Series like “Gradually, then Suddenly” by Parker Lewis or Vijay Boyapati’s “Bullish Case for Bitcoin” can sometimes make the difference between Bitcoiner and Nocoiner.

In order for precoiner to make the leap on the Bitcoin train, a fundamental interest in the cryptocurrency must first be present. But that only matures through recurring points of contact.

Ideas like flames

This is where bitcoiners come into play. For some time now, Bitcoiners have been able to participate in decentralized marketing via the awareness game and significantly increase the points of contact that Precoiner have with the cryptocurrency. The awareness game is part of a campaign that goes under the name Ideas are like Flames . Behind it is a Munich Bitcoin collective.

Anyone who orders stickers from and attaches them to public places can even earn cash for them. According to the founder @_pretyflaco, the awareness game has already distributed over 1.5 million Satoshis to Bitcoiners who are willing to stick.

Jeff Gallas, founder of Fulmo and Lightning enthusiast, also emphasizes how important the voluntary commitment of the Bitcoin community is.

Bitcoin is the first decentralized, autonomous organization in the world. There is no marketing department in the traditional sense. Each bitcoin is their own one-man bitcoin marketing department.

Jeff Gallas

Get out of the digital space

The idea behind initiatives like Ideas are like Flames is to move BTC from the filter bubbles of digital space into reality in order to attract attention. The content from is also helpful. The art collective has set itself the task of designing high-quality comics on the subject of BTC and putting them into circulation. The best thing about it: The collective, consisting of draftsman Joshua Cranton and Texter @selfbankt, makes their work available for free. If you want, you can read the latest issue of 21ism here

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Disclaimer: These lines are not a substitute for investment advice, investments in the crypto market are made at your own risk. Invest only as much as you are willing to lose. I get commissions for purchases made through links in this post.

Bitcoin and Its Decentralized Marketing Team: The Road to Mainstream was originally published in The Capital on Medium, where people are continuing the conversation by highlighting and responding to this story.

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